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As part of our ongoing Science Mitten series, this month, were highlighting studies at University of Michigan, Michigan State University, and Wayne State University

Measuring such intangible assets is complexthe most common metrics on which brand performance and thus brand equity can be judged include market penetration, frequency of purchase, repeat purchase, customer loyalty and the ability of a brand to command a price premium versus other brands in its sector

Whether youre looking for a stronger flavor or something lighter, this article will help you understand the key differences between Marlboro Red and Marlboro Gold

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