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Just about anyone can be a Tough Guy

After discussing the merger, and following a period of excessive spending on advertising, the large rival firms agreed that the Dukes' plan of merger was the most sensible proposal

We have evaluated the other two campaigns and they have had real impact on the public and that has then fed through into orders for quit kits and people stopping smoking. Although smoking rates have declined to a record low of 18.4% this year, the habit is still the biggest cause of preventable illness and premature death in the country, killing almost 80,000 people a year in England

Family, friends, and healthcare professionals can also help a lot