The Be Tobacco-free Program provides coverage for enrolled Members for the following services at no out-of-pocket cost: Smoking and tobacco use cessation counseling Medication therapy Nicotine replacement therapy Blue Quitline Members with the Be Tobacco-free benefit can get started right away
Using NRT can boost quit rates by 50% to 60% compared to placebo, according to 2018 data
We unequivocally take the Quit Big Tobacco pledge, meaning we will not work with any marketing and public relations agencies that have ties with the tobacco industry, and we urge other companies to join us in this critically important fight. CVS Health is the first major corporate brand to pledge to Quit Big Tobacco, joining more than 200 organizations that have signed on to the campaign
Tom Gully, head of consumer marketing UK & Ireland at Imperial Tobacco, said: With 68% of tobacco sales now in the lowest price sector, stocking Players Max will enable retailers to further capitalise on the rising demand for value tobacco by offering adult smokers a new cost-effective option from a well-known, trusted brand. Read more product news Comments This article doesn't have any comments yet, be the first